Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners.
Donald has been in the advertising and media industry for over 13 years and has held senior management positions for the past 6 years. His most recent position at Carat South Africa—a leading global media agency— saw Donald become one of the youngest Managing Directors in South Africa. Prior to that, Donald worked at Posterscope, where his key responsibilities included driving wider team growth and working closely with major media brands to grow the business in Ghana, Kenya and Nigeria prior to heading up the South Africa division in 2018.
“I am thrilled to join OTM as CEO Sub-Saharan Africa to further drive the business forward in Africa, grow sales and lead on strategy,” says Donald Mokgale, CEO, OTM Africa. “Advertising has been, and always will be key for all companies and given that Africa is a “mobile continent” there is a clear appetite for mobile advertising. I am eager to continue my professional journey and leverage my experience to deliver outstanding results for advertisers and our mobile operator partners across the continent”
Donald is also a prominent industry speaker, having participated as a keynote in a number of industry events such as the LeaderEx Conference 2019. Donald has also been a judge for the Media Innovation category at the Loeries 2019. In addition, he is a key member of the Advertising Media Forum (AMF) Board and is one of the cover features for African excellence in the latest issue of the Afropolitan Magazine July 2020.
“We are delighted to welcome Donald Mokgale to the OTM Group,” says Kerstin Trikalitis, CEO and Co-Founder of OTM. “Our company is growing rapidly and Africa is one of our key focus areas. Donald’s impressive track record of delivering business results, his knowledge of the African markets, along with his experience in the telecoms and advertising world makes him an invaluable asset to our management team. We are excited to see Donald build on the successes that we have achieved so far in Africa and are looking forward to continue to lead the digital revolution across the continent’s markets.”
OTM already has an impressive footprint in Africa with operations in South Africa, Nigeria and Ghana, connecting mobile operators with brands to better engage with consumers via their mobile phones in a highly targeted manner. The company works with leading mobile operators around the world, including Vodafone/Vodacom and MTN Group across Africa, to create a true alternative to Google and Facebook for advertisers.
Source: Out There Media