PopReach Acquires Schiefer ChopShop (SCS)

Award winning brand transformation company adds depth, new capabilities and financial scale to PopReach’s Brand Solutions offerings

PopReach Corporation (TSXV:POPR OTCQX:POPRF) has acquired SCS who is joining their digital media ecosystem as the agency service brand in the portfolio, bringing strategic integrated digital marketing services that allow PopReach to further activate their media technology companies to global brands.

“SCS is a next-generation digital agency with a foundation in data science that aligns perfectly with our strategy to consolidate best of breed companies, rooted in technology and data, to build a rich ecosystem of services and solutions that delivers unmatched value to brands and advertisers,” said Jon Walsh, CEO of PopReach.

Through a comprehensive suite of services in strategy, media, creative, content and analytics, SCS has developed a unique data-first digital marketing offering to help brands perform. SCS serves clients across a diverse set of industries including CPG, Retail, Fashion Lifestyle, Automotive, Food & Beverage, Home Improvement and Entertainment.

SCS will continue to be led by its Chief Executive Officer, James Schiefer, who will be an insider of PopReach by virtue of being an officer of SCS.

“We are excited about the future of SCS with PopReach. It’s been rewarding growing SCS over 20+ years and with the four acquisitions we have integrated so far.” says Founder & CEO James Schiefer. “It has been a dream of mine to find a partner who would allow SCS to expand our footprint to new technology capabilities and new markets around the world. I absolutely love this business, love our clients, and our team, and now with the PopReach culture and group of digital media ecosystem companies aligned with SCS, we are perfectly positioned to support the unique needs of marketers today.”

SCS was founded in 2016 through the combination of media agency, Schiefer Media and content creative studio, ChopShop Entertainment. In 2018, SCS acquired digital production agency, Fuel Industries, and in 2021 it acquired digital performance marketing boutique, Swarm. Today, SCS has approximately 100 employees with offices in Costa Mesa, California, Atlanta, Georgia, and Ottawa, Canada. 

Source: SCS

  James Schiefer, Jon Walsh, PopReach Corporation, ScS