Premier Members Credit Union Shows How to Actually Grow Money in Latest Campaign from Fortnight Collective

Advertising agency Fortnight Collective has created its latest round of creative work for Premier Members Credit Union (PMCU), an extension of its “Artisans of Banking” campaign. The spots focus on core branding while promoting a specific product offering. Fortnight won the financial institution’s business in 2018 and is PMCU’s Creative AOR.

Money doesn’t grow on trees today, but the commercials show people literally practicing gardening tactics on their green as if this constituted a retirement plan. In one, a woman is digging up a box of cash from her backyard with a trowel. When the shot widens, we see that the whole yard is riddled with holes where it appears she has excavated her life savings. In the other, a man gets frustrated when he doesn’t get results after planting some bills in a ceramic pot and dousing it with water. Along with these 30-second videos, PMCU also created a pair of :15s and :06s cutdowns along with radio executions.

“After years of spending, it’s time to grow your own money,” a narrator explains before adding that PMCU tends to members’ money by “giving it plenty of attention as well as great rates.”

The offer is for a 5% APY on the first $2,000 with its money market savings account. The spots will break regionally this week [6/1] in the Denver metro, Boulder and Pueblo, Colorado markets. They will continue to air throughout 2023.

The campaign objective is to increase awareness of the PMCU brand and its offerings by evolving the brand story.

“PMCU teaches people how to grow their own money,” Jason Bauer, SVP Marketing & Community Relations,  said. “By planting a few seeds of savings in the right environment, the credit union can help their members tend and harvest growth that’s not only rewarding, but beyond what they thought was possible in a single season.”

The spot concludes with a simple tagline: “Grow your money at Premier Members Credit Union.”

Premier Members Credit Union is a not-for-profit financial institution dedicated to providing financial solutions to individuals and businesses in Colorado’s Front Range. It has more than 76,000 members and $1.2 billion in assets. To learn more, visit pmcu.org.

Credits

Client:  Premier Members Credit Union

Client Team: Jennifer Mravich, Jason Bauer, Haley Weidemann, Jason Young

Campaign Title:   Grow Your Own Money

Agency: Fortnight Collective

Chief Creative Officer: Adam Chasnow

Creative Director(s): Mona Hasan, Kate Kayne, Allison Bhatta, Matt Kubis

CEO / Founder: Andy Nathan 

Account Service: Jessica Welander (Senior Brand Director), Lauren Koslosky (Senior Brand Manager), Jane Pendergast (Brand Manager)

Production Company & City: Lumenati, Denver Colorado

Director: Evan Swinehart

Executive Producer (production co): Gavin Anstey

Producer (production co): Cameron Grimes

Director of Photography: Brad Conner

VFX Supervisor: Luke Bishop

1st AC: Kevin Andrews 

2nd AC: Ben Zuckerman 

Gaffer: Jason Tahara 

Key Grip: Dylan Rumney 

Prop Stylist: Tina Gill 

Prop Assist: Jeff Erwine

Prop Assist: Lauren King

Wardrobe / HMU: Molly Isable 

Production Assistant: Anna Sutterer 

Post Producer: Cameron Grimes

Editor/VFX Artist:Luke Bishop 

Colorist: Jonnie Sirotek 

Post Audio: Coupe Studios 

“Trowel” Talent: Toni Lemma

“Watering Can” Talent: Brent Podosek 

“Saving Specialist” Talent: Deloris Evans 

VO Talent: Jim Heekin 

Sound Design Company & City: Coupe Studios, Boulder Colorado

Sound Designer: Alex Hawley

Source: Fortnight Collective

  Fortnight Collective