Red Brick Road appointed as lead UK Social and Influencer agency for Canderel and Pure Via.

Whole Earth Brands, one of the world’s leading manufacturers of natural, plant-based, clean label and zero or low-calorie sweeteners, has appointed Red Brick Road as UK social media agency for their iconic Canderel brand and their growing Pure Via brand. The agency has worked with the global marketing team developing brand strategy and campaigns for Canderel and Pure Via  since 2015, and this appointment broadens their remit to also work at a market level with the UK brand team.

Red Brick Road’s brief will ultimately be to evolve the positioning of both brands on social, to find new ways to engage and appeal to UK consumers. Red Brick Road’s remit will include content strategy, analytics and evaluation, content creative, content management, influencer management and content production. They will also be responsible for paid social media management.

Commenting on the appointment, Marketing Director Northern, Central Europe and Italy, Simona Mantovani said “The sweetener category has evolved exponentially in the last 3 years and we want to reach new consumers in a new and engaging way.”

Zoe Crowther, Managing Director of Red Brick Road, said “We are thrilled at the opportunity to work with the talented and ambitious UK team and to expand our remit with Whole Earth Brands. With both fantastic brand legacy to build on and a raft of opportunities for the brand growth in the pipeline, we are excited to be partnering with the team at such a pivotal time”.

Source: Red Brick Road

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