Red Brick Road appointed for brand strategy and identity project by Age Partnership

Age Partnership, the UKs No.1 equity release advisor, has appointed creative agency Red Brick Road to evolve their brand and visual identity.

Red Brick Road

Age Partnership are the first port of call for over 50’s finances in the UK, providing a range of liberating finance solutions, including Equity Release, which enables home-owners to release equity in their homes.

Red Brick Road’s work includes a clear brand vision, updated brand purpose, and new brand values that talk to the diverse needs of today’s 55+ audience – an audience that is often overlooked and underserved by mainstream financial companies. 

With the current economic situation and cost-of-living crises, new solutions are needed, and Age Partnership are the later-life experts at finding the best outcome for this audience’s financial situations.

Following an audit of the current Age Partnership brand world, RBR have evolved their visual identity including an updated logo, colour palette and tone of voice.

The RBR work is currently being implemented within Age Partnership’s business with the new identity and a new website, designed by Enjoy Digital, going live early in the New Year.

David Miller, CEO of Red Brick Road, said “Equity Release has an outdated and unjustified brand problem. Age Partnership provide an empowering financial solution which can liberate families to enjoy more of life. We wanted to capture that essence in our work with them.”

Steven Glass, Marketing Director of Age Partnership said “We’ve really valued RBR’s strategic counsel and creative expertise – they completely understand how transformative our products and services are, and share our ambition to make Equity Release accessible to even more people.”

Source: Red Brick Road

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