Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, launched its 2019 Colour Trends Report. By matching pixel data with image download data, Shutterstock has identified the top three colours surging in popularity year-over-year in 2018 as well as local favourites from around the world.
The neon trio of turbo-charged colours that have grown most in popularity in 2018 include:
- Proton Purple – #8a2be2: this vivid purple represents the palpable positive charge of our daily lives.
- UFO Green – #7fff00: a bright green that evokes lush countrysides alongside whirling rows of binary code. It’s both natural and supernatural.
- Plastic Pink – #ff1493: a sizzling pink with lots of depth, that captures the electric glow of cities at night.
“Whether it’s conscious or not, the colours we choose to represent any given occasion reflect more than just current trends in fashion or design – they have a larger cultural significance,” said Lou Weiss, CMO of Shutterstock. “If we look to the ideas influencing culture today, technology stands at the forefront. There’s tons of energy driving this movement, so it’s no surprise that the top trending colours pack a real digital punch.”
In addition to the top three fastest-growing colours in popularity globally, the report also highlights the top trending colour for 20 countries around the world. From lavender blush in Japan to plum in the UK, these hues show us local favourites in different regions around the globe. The identified colours capturing our attention in various countries are based on fastest growing year-over-year change in 2018.
To learn more about the top trending colours around the world, click here.