BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

Men’s skincare brand BULK HOMME is taking its next step towards becoming the world’s number one men’s skincare brand with the appointment of Kylian Mbappé, the Paris Saint-Germain and French national superstar footballer, as its global brand ambassador. BULK HOMME approached Kylian Mbappé to become its ambassador after he attracted worldwide attention as the world’s […]

We Are Social promotes Lisa Bain to Global Chief People Officer

We Are Social promotes Lisa Bain to Global Chief People Officer

We Are Social has promoted Lisa Bain to the newly-created position of global Chief People Officer. The move comes as We Are Social announces a major boost to investment in talent globally with the creation of a new People & Culture (P&C) team, which will be headed up by Bain.  Bain, previously the agency’s global human […]

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]

BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

VCCP’s Suzie Roberts promoted to new global role

VCCP’s Suzie Roberts promoted to new global role

VCCP has promoted International Business Director Suzie Roberts to International Managing Director, in a move that will see her continue to develop VCCP’s global presence.  An integral member of VCCP, Suzie has worked with the agency for 15 years. She has been instrumental in creating the agency’s micro-network and in ensuring that VCCP operates seamlessly […]

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