Stretchline, the world’s largest narrow fabric manufacturer who created the first global brand of elastic, has appointed John Doe as their global strategic PR agency following a competitive pitch process run through Creativebrief.
This marks the first time Stretchline has engaged in marketing communications outside of B2B. John Doe will help continue to define the Stretchline brand in the digital world. A part of their remit will be to build brand awareness, reach new online audiences and develop their existing ones. This will extend beyond the UK to the EMEA, US and China markets.
Adam Collier, Chief Business Development Officer of Stretchline Holdings, said: “We’re delighted to welcome John Doe to Stretchline. We run on a culture of innovation and excellence and John Doe are just the agency partners to help us take this further. We’re looking forward to working together.”
Magin Trewhella, Managing Director, from John Doe said: “We are delighted to have been brought on board by Stretchline. Their innovative spirit and progressive mindset struck a chord with us from day one. This isn’t just about building a campaign, it’s about building a brand, and we can’t wait to get started.”