UNILEVER TAPS 180 AMSTERDAM AS LEAD CREATIVE AGENCY FOR GLOBAL WALL’S ICE CREAM BUSINESS

UNILEVER TAPS 180 AMSTERDAM AS LEAD CREATIVE AGENCY FOR GLOBAL WALL’S ICE CREAM BUSINESS

Wall’s, the iconic ice cream & frozen dessert brand will work with the agency to drive a fresh, social-first campaign for 2026 and onwards. Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever […]

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]