Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]