UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

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UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]

Accenture: UK consumers turn off personal data tap as companies struggle to deliver the experiences they crave

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Accenture: UK consumers turn off personal data tap as companies struggle to deliver the experiences they crave

UK consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 47 percent are frustrated when companies fail to deliver relevant, personalised shopping experiences, nearly half (48 percent) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their […]