Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast
![Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast](https://marcommnews.com/wp-content/uploads/2018/12/WW_TYNY_newspage-701x393.jpg)
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]