Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

MarComm’s Magnificence – 2019’s Magnificent Women

MarComm’s Magnificence – 2019’s Magnificent Women

Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]

Adobe appoints Paul Robson to lead Europe, Middle East and Africa

Adobe appoints Paul Robson to lead Europe, Middle East and Africa

Adobe has announced that Paul Robson will assume the role of president of Adobe for Europe, the Middle East and Africa (EMEA) to oversee field and business operations. Paul joins directly from his role as President for Adobe of Asia Pacific (APAC) and has a wealth of experience in leading business and digital transformations at […]

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Experience with a brand has become as important as its product or service, and as a result, brands must take note by designing and delivering personalised experiences. Forward-thinking brands know they can deliver great experiences through innovative marketing platforms that are designed to put the consumer first. In order to deliver the right experience at […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

Adobe launches ‘Adobe Advertising Cloud Creative’

Adobe launches ‘Adobe Advertising Cloud Creative’

Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud, designed to remedy these issues. Advancements include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s […]