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Home»Posts tagged with»advertising screens

New Ocean study: Elusive young audiences like, want, trust and respond to live broadcast content on DOOH

By newsroom on January 29, 2020   Advertising, Latest, Media  

New Ocean study: Elusive young audiences like, want, trust and respond to live broadcast content on DOOH

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year-olds are more likely to engage with DOOH ads when partnered with live content According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 […]

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