Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]
International online software provider, Adzooma, has announced the launch of a brand-new digital platform called Adzooma Marketplace, which brings together businesses and marketing agencies – across all industries and communication specialisms – to align their needs. The company has been developing this new online service for several months now, but took the decision to fast-track its […]
Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing
With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer. There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]