Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflict Today, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to War Child UK and has also […]
As American Express presents BST Hyde Park celebrates its 10th year, AEG Global Partnerships, the team behind the naming rights and partnership activations at the festival, is looking back at some of the highlights and how these activations continue to enhance the experience of millions of festivalgoers. Since the festival’s inception a decade ago, the […]
Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences
Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]