1-800-AHORITA: Turning “Ahorita” Into a Call to Action for HIV Prevention
Created by Atlanta-based agency Majority as part of Gilead Sciences’ Care for the Culture platform, the “Ahorita Mismo” campaign turns a familiar Spanish expression and piece of Latino culture into something unexpected: a content series and hotline designed to make HIV awareness feel less intimidating and a lot more approachable. For many, “ahorita” can mean […]