Onetag launches the industry’s first AI co-pilot for programmatic media curation

Onetag launches the industry’s first AI co-pilot for programmatic media curation

Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. The Smart Curation platform serves as […]

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent, the enterprise digital product consultancy, is turning AI hype into business reality with an investment of £5 million in a specialist AI division. This new proposition has been created in response to an overwhelming demand from both clients and prospects, to help them unleash, and capitalise on, the new opportunities made possible by AI, […]

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]

Preciso announces new integrated solution to deliver next-level native advertising

Preciso announces new integrated solution to deliver next-level native advertising

Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]

AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

The global talent shortage is still a reality for many companies and attracting the right candidates requires ingenuity. A consulting company devised an interactive challenge for potential employees that calls for beating their AI engine. The skilled workforce shortage has been an ongoing issue for the last few years, especially in fields that require qualified […]

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]

Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

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