VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars.  The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand’s heritage for technology, purpose […]

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families.  Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]

Adobe Launches AI Services to Power Digital Business

Adobe Launches AI Services to Power Digital Business

 Adobe has today unveiled Intelligent Services, powered by the AI capabilities of Adobe Sensei. Built on Adobe Experience Platform, the new services will help brands overcome common challenges associated with AI, including the lack of AI expertise and implementation complexities.  The new Intelligent Services will be able to stitch together unstructured data under a common […]

Ex-YouGov director joins Yorkshire tech enterprise

Ex-YouGov director joins Yorkshire tech enterprise

Forward-thinking AI and Machine Learning (ML) organisation, Third Foundation, has appointed a former YouGov director to become its chief operating officer. Shirelle Grant was director of client management at YouGov and prior to that director at award-winning B2B marketing automation agency Stein IAS – responsible for the China division based in Shanghai. Her high-profile appointment […]

Artefact launches Amazon Scheduler tool

Artefact launches Amazon Scheduler tool

Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones.  NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]

Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

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