Data and AI innovator joins Alliant’s executive team as the company scales its people-based data technologies Alliant, the leading provider of consumer data and intelligence illuminating modern human behavior, today announced that Joseph Byrum has joined the company as Chief Data and Engineering Officer. In this role, Byrum will lead Alliant’s data strategy, data science, […]
New Agentic AI solution allows consumers to ask questions, explore products and complete actions without leaving publisher websites. C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Michael Page, CEO of C-Centric […]
SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]
Vurvey Labs recently unveiled its vision for Frontier Intelligence grounded in real human experience and introduced Freckle, the new product that puts that vision to work for businesses. Built on Vurvey’s People Models, the intelligence that reflects how people think, feel, and behave at scale, Freckle enables organisations to co-create with audiences through advanced simulations and validate […]
Rosie Advisory will help marketers create new organizational structures and operating models that make the most of inhouse and external agency talent. Fred Schuster, former founder and CEO of InnerGroup, will lead the practice as President, while Ace Workflow will provide elite AI diagnostics and automation. We Are Rosie, the pioneer in fractional talent for […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]