Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The […]
New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, is today launching Nutcake, an AI-powered assistant designed to help brands and agencies run creator marketing faster, smarter and with less manual effort. This marks a significant evolution for the business, founded in 2020 by Tim […]
Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, adtech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue […]
Independent Performance Media agency ROAST has announced the appointment of Nicole Palmieri as its new Head of Digital PR. Palmieri joins to lead a specialist Digital PR department, specifically designed to navigate the shift from traditional link-building to the era of Generative AI and LLMs (Large Language Models). Palmieri joins ROAST following a highly successful […]
The move taps into a flexible approach to online media for the independent agency’s Milan and London clients Independent creative agency DUDE has created an official partnership deal as a minority stakeholder with Kotton Media, to integrate creative and media for clients in one seamless partnership. The new arrangement expands the range of services and […]
Three Devices That Mix Luxury Jewelry With a Customized AI Experience Serve as Proof of Concept for Delegate Thinking, the Agency’s Concept for the Future of Luxury AI SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, data, robotics and automation, has unveiled a startling and unparalleled collection of three […]