Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]

HUAWEI’s new app uses AI to help the blind ‘see’ emotions through the power of sound

HUAWEI’s new app uses AI to help the blind ‘see’ emotions through the power of sound

HUAWEI has created an app, that allows blind people to ‘see’ or experience emotions on the faces of people they are speaking to using the power of artificial intelligence (AI). The Facing Emotions app utilises the powerful camera and AI of the HUAWEI Mate 20 Pro, to translate seven universal human emotions, into seven unique […]

Edit Agency uses AI to reconstruct famous Christmas Carols

Edit Agency uses AI to reconstruct famous Christmas Carols

For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space.  Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]

WARC launches Marketer’s Toolkit 2019

WARC launches Marketer’s Toolkit 2019

WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]

Real people not robots is what British consumers want from retailers

Real people not robots is what British consumers want from retailers

A study launched by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping.  The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, with almost a third (32 […]

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus will next week unveil ‘Driven By Intuition’ – the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. Following on from the success of campaigns like The&Partnership’s 2015 Lexus Hoverboard Project, ‘Driven By Intuition’ aims to highlight Lexus’ credentials as […]

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