Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing. Now, the boxing not-for-profit Behind The Gloves and creative agency Brothers & Sisters are launching a new campaign that aims to define boxing’s mythical ‘7th punch’ – the punch no one sees coming. This […]
Hummingbird, the AI platform built by UK agency Nest Commerce with the backing of a TikTok technology grant, launches on TikTok on 23 September. TikTok and Nest Commerce have announced a partnership to launch Hummingbird, Nest’s AI creative and performance platform, on TikTok. TikTok provided Nest with a technology grant to help develop Hummingbird for the platform. The […]
Global vision solutions company Hanwha Vision teamed up with Cheil to test its AI-enabled cameras and software on a film set while shooting a commercial, starring Hollywood actress Amanda Seyfried. To establish how Hanwha Vision’s AI vision solutions can serve a variety of businesses and industries, Cheil turned the conventional commercial production into a demonstration. […]
Net Conversion’s new consumer survey finds 54% trust a brand less when its advertising looks AI-made, even as most now embrace AI for shopping research. Net Conversion, the Orlando-based impact media agency, today released the third wave of its MORE Intelligence Consumer Pulse series, revealing a sharp split in how people accept artificial intelligence: enthusiastically […]
Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking Integrated marketing consultancy Rival has developed a new national campaign concept for DuckDuckGo’s Duck.ai, the privacy-focused AI chat service that lets users have private conversations with AI. Rival was engaged to develop the creative campaign for the product’s launch, which […]
s.Oliver and Jung von Matt launch new campaign featuring supermodel Heidi Klum and her younger self What happens when an icon encounters her own past? For s.Oliver’s new brand campaign, the Jung von Matt BEAUTY COLLECTIVE has staged a unique double casting featuring Heidi Klum alongside her younger self. Bergisch Gladbach meets Beverly Hills; an […]
September 2026 In a regular Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around AI, full-funnel marketing and agentic workflows, facing experts from across the advertising and marketing industry. This conversation is with Nick King, Global Practices Lead at Overline. 1: What is one achievement from your career that you […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]