New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]
The São Paulo-based creative production company brings science, AI, and fashion-world glamour together for a landmark beauty campaign Surreal Hotel Arts, the Brazilian creative production company with offices in São Paulo and New York, today announces the launch of a new film campaign for leading beauty brand Eudora, part of the O Boticário group. Starring […]
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
UK and US digital marketing specialist IDHL has appointed Dan Paget as Chief Operating Officer (COO), as the business accelerates its growth plans and prepares to scale. In his new role, Dan will focus on bringing IDHL’s capabilities closer together through a more unified operating model, stronger cross-agency collaboration and the continued integration of recent acquisitions. With […]
The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]