As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]
Bold-New Brand Campaign Features Humorous Video Spots and Wall Street Out-of-Home Takeover, Positioning FactSet as Leader in Purpose-Built AI for Finance FactSet (NYSE:FDS | NASDAQ:FDS), a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a breakthrough brand campaign, designed to pinpoint the weaknesses in “off-the-shelf” AI solutions, underscore the […]
Jamie Field has joined BBH London in the newly created role, Head of Creative Innovation and AI. Reporting to Stephen Ledger-Lomas, Jamie will be the point of call for all things AI within BBH. He will be responsible for driving evangelism, adoption, and innovation across all BBH teams, and play a key role in upskilling […]
Unique offering enables retailers to plug the gaps in their retail media networks and tap into new capabilities without disrupting existing tech stack Particular Audience, the AI-powered platform transforming retail media and personalisation, has launched a suite of modular retail media tools designed for Retail Media Network (RMN) operators seeking to augment their incumbent adtech […]
New marketplace gives AI access to licensed, trusted commerce content while ensuring publishers are fairly compensated impact.com the company behind a global ecosystem of commerce partnerships connecting brands, publishers, and creators, today announced the launch of Geodesix, a new data marketplace that provides AI systems with licensed commerce content and a clear economic model for publisher compensation. […]
Anonymised, an AI data platform that helps publishers and advertisers understand, reach and measure incremental audiences for better marketing outcomes, today announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance audiences across social and search platforms. The new data product enables advertisers to move beyond traditional action-based seed […]
In a strategic move set to redefine the global influencer marketing landscape, Kolsquare, Europe’s leading influencer marketing platform and certified B-corp and part of the team.blue group, announces the acquisition of Storyclash, a technology leader with an extended presence in the DACH region and renowned for its AI-driven innovation. Together, the two frontrunners will merge […]
Online Cries For ‘Steak Stroganoff’ Turned Into Dramatic Reenactments Fortnight Collective, the independent advertising and branding agency, has launched a breakthrough campaign for Noodles & Company’s wildly popular Steak Stroganoff, only available for a limited time, that uses AI to bring to life actual social comments from the brand’s most vocal and ‘Strog’-obsessed fans. The campaign […]
Rob Knight, Managing Director of Web Design & Development agency, Kitty In the beginning, web design used to be about one audience – humans. People with browsers, thumbs, short attention spans, and feelings. We crafted the look, the flow, the subtle cues that build trust. Then came the first great shift in discoverability. Search engines – from the early […]