Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]
Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders […]
Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization technology built with API and MCP connectors, and white-label services to help agencies scale in AI search era Semify, a leading white-label digital marketing platform, today announced the launch of its AIO service, an AI Optimization service designed to help marketing […]
Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
Former BarkleyOKRP leader joins as Chief Media & Growth Officer to create a new operating model for a shifting landscape At a moment when most agencies are trying to retrofit legacy media departments for an AI-driven world, Planet Propaganda is taking a different approach: starting from scratch. The independent creative agency, which is home to […]
What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Created by SpecialGuestX, Night Shift is a beauty editorial that brings generative AI directly onto the shooting set, not as a post-production tool, but as a collaborative creative instrument working alongside photographers Estevez & Belloso, models, and beauty artists in real time, allowing for true co-creation between human artistry and machine imagination. Night Shift portrays the eerie beauty trends that will define 2026, in […]
Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]
