Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

The world’s most famous burger gets its own autograph created by 256,000 fans

The world’s most famous burger gets its own autograph created by 256,000 fans

Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]

AKQA gives the gift of repair with Fixmas

AKQA gives the gift of repair with Fixmas

An environmentally conscious AI-powered DIY assistant encouraging people to embrace the spirit and give more sustainably this holiday season. Design and innovation company AKQA, has launched its annual Holiday Card to celebrate renewal this festive season and presents Fixmas.gift – an environmentally conscious AI-powered DIY assistant called Fixie for a one-stop solution for all things repair. A live […]

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]

The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

Move creates market-leading offer in the fast-growing retail media and ecommerce sector Acorn-i, the leading technology-driven ecommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will […]

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]

BRAY & CO SOLVES ONE OF THE BIGGEST DILEMMAS FOR CMOs, USING AI

BRAY & CO SOLVES ONE OF THE BIGGEST DILEMMAS FOR CMOs, USING AI

A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]

New Gen Z AI persona allows users to “talk to” their segments

New Gen Z AI persona allows users to “talk to” their segments

Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]

Nothing Translates a Human Like a Human

Nothing Translates a Human Like a Human

New campaign for translation provider Translated celebrates the unique value of humans in translation Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. We decode languages that extend beyond mere words, enabled by our cultures, experiences, and beliefs. As humans, we remember, we imagine, and we interpret, all […]