Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking Integrated marketing consultancy Rival has developed a new national campaign concept for DuckDuckGo’s Duck.ai, the privacy-focused AI chat service that lets users have private conversations with AI. Rival was engaged to develop the creative campaign for the product’s launch, which […]
s.Oliver and Jung von Matt launch new campaign featuring supermodel Heidi Klum and her younger self What happens when an icon encounters her own past? For s.Oliver’s new brand campaign, the Jung von Matt BEAUTY COLLECTIVE has staged a unique double casting featuring Heidi Klum alongside her younger self. Bergisch Gladbach meets Beverly Hills; an […]
September 2026 In a regular Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around AI, full-funnel marketing and agentic workflows, facing experts from across the advertising and marketing industry. This conversation is with Nick King, Global Practices Lead at Overline. 1: What is one achievement from your career that you […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analysed performance across 1,364 North American […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]