Automated Creative launches new interface incorporating ChatGPT

Automated Creative launches new interface incorporating ChatGPT

The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

Serviceplan Italy Supports Sisal in launching A.D.A. – The AI for Safer Gambling

Serviceplan Italy Supports Sisal in launching A.D.A. – The AI for Safer Gambling

From the creativity of Serviceplan Italy and the commitment of Sisal to responsible gambling, Meet A.D.A. is born, the creative project that tells the story of an Artificial Intelligence system designed to counter risky gambling behaviors. A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal’s strong focus on technological innovation and behavioral […]

“I AI”:  Globant’s New Commercial of the saga “Stuck in Consultancy” Playfully Pokes Fun at AI Trendiness, Highlighting the Track Record of the Company

“I AI”:  Globant’s New Commercial of the saga “Stuck in Consultancy” Playfully Pokes Fun at AI Trendiness, Highlighting the Track Record of the Company

The new commercial, which was developed by the creative agency GUT, lays out—with sarcasm—how these days, many consultancies are trying to keep up with the AI trend. It highlights the importance of Globant’s deep expertise in bringing together Artificial and Human Intelligence to deliver unique and innovative solutions. Globant, a digitally native company focused on […]

Imc Express, a web-based localisation pocket-rocket

Imc Express, a web-based localisation pocket-rocket

For marketing and communications teams, international growth has always been a big target, but an equally large difficulty. Localisation is a tough nut to crack. The buzzword of 2023 has without a doubt been ChatGPT for our industry, there are risks that come with it, and there are huge opportunities too. This was what caught […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]

Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play

<strong>Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play</strong>

The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]