Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, adtech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue […]
Independent Performance Media agency ROAST has announced the appointment of Nicole Palmieri as its new Head of Digital PR. Palmieri joins to lead a specialist Digital PR department, specifically designed to navigate the shift from traditional link-building to the era of Generative AI and LLMs (Large Language Models). Palmieri joins ROAST following a highly successful […]
The move taps into a flexible approach to online media for the independent agency’s Milan and London clients Independent creative agency DUDE has created an official partnership deal as a minority stakeholder with Kotton Media, to integrate creative and media for clients in one seamless partnership. The new arrangement expands the range of services and […]
Three Devices That Mix Luxury Jewelry With a Customized AI Experience Serve as Proof of Concept for Delegate Thinking, the Agency’s Concept for the Future of Luxury AI SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, data, robotics and automation, has unveiled a startling and unparalleled collection of three […]
Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]
Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders […]
Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization technology built with API and MCP connectors, and white-label services to help agencies scale in AI search era Semify, a leading white-label digital marketing platform, today announced the launch of its AIO service, an AI Optimization service designed to help marketing […]
Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
Former BarkleyOKRP leader joins as Chief Media & Growth Officer to create a new operating model for a shifting landscape At a moment when most agencies are trying to retrofit legacy media departments for an AI-driven world, Planet Propaganda is taking a different approach: starting from scratch. The independent creative agency, which is home to […]