In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]
London-based creative studio FIELD, released a new art series that visualises the invisible technologies that will shape our future. AI algorithms are the invisible force that increasingly define aspects of our lives; powering everything from voice recognition to self-driving cars and the new ways of finance. As individuals and as a society, we need new […]
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]
Quantcast, one of the world’s largest AI-driven audience behaviour platform for the open Internet, announced the appointment of Rob Horler as Chief Operating Officer effective immediately. In this newly-created executive role, Mr. Horler’s responsibilities will include oversight and leadership of global commercial operations, including the sales and services organisation, as the company prepares for its […]
As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]
Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]