AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

By on    Agency, Branding, Innovation, Latest, Media  

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]

Five questions with Jenny Stanley and AIPIA

By on    Agency, Latest, People  

Five questions with Jenny Stanley and AIPIA

February 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]