In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
RB reveals its newly designed Air Wick Freshmatic Automatic Spray – the newest product from the trusted Air Wick brand that neutralises odours and fills homes with continuous fresh fragrance through regular sprays. An Appealing Transformation RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with […]
RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]
Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]