Senior marketers feel let down by agencies amid Covid-19 pressure
42% of senior marketers don’t think agencies act in the organisation’s best interests Almost a third (31%) don’t think they get value for money Yet, 71% of marketers expected to do more with less following budget cuts
Senior marketers feel let down by their agencies at a time when they need them the most, according to new research from alan, the recently-rebranded marketing agency arm of Raconteur. A survey of 600 senior marketers (CMO or equivalent) across the UK and Ireland revealed that two fifths (42 percent) believe that their agency partners don’t […]