Bluemarlin Breathes New Life into Thatchers Rascal

Bluemarlin Breathes New Life into Thatchers Rascal

Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide.  With consumers drinking less, but better, mainstream lager and […]

Carling and BrandOpus Announce New Easy Carry Glassware to Ease On-Trade Queuing

Carling and BrandOpus Announce New Easy Carry Glassware to Ease On-Trade Queuing

Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]

Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London. The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market […]

Space invites Liverpool to create the world’s most playful ad as part of a city takeover by Monkey Shoulder

Space invites Liverpool to create the world’s most playful ad as part of a city takeover by Monkey Shoulder

Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City Blitz’ campaign by Monkey Shoulder. Dubbed the world’s most playful advert, the execution took place on the 19th and 20th of April in Liverpool city centre and showcased […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]

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