Global Purpose Specialists Revolt Merges with Anthesis

Global Purpose Specialists Revolt Merges with Anthesis

Anthesis, the largest group of dedicated sustainability professionals globally, announces a merger with Revolt, the global purpose strategy specialist group. The companies are joining forces to support their client partners with the technical expertise, the deep sustainability capability and the strategic ambition needed to drive sustainable performance. The coming together of Revolt and Anthesis is […]

Brands wake up to ‘doing good’ to drive their reputation

41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose

Brands wake up to ‘doing good’ to drive their reputation

As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]