By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
Allen Adamson, Co-founder and Managing Partner at Metaforce, and author of the recent book, “Seeing The How” has this to say about the “5 Brands to Watch That Might Surprise You in 2025” Roku: Timing is Everything in Biz As the Switzerland of streaming in a world of accelerating cable cutting, Roku’s neutrality is becoming its superpower. While […]
