National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

By on    Advertising, Latest, Marketing  

National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

By on    Advertising, Latest, Marketing  

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]