The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]
Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]