Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
Cultural movement spearheaded by the brand salutes the legacy of one of the world’s greatest percussionists. Film kicks off initiatives of recognition and celebration, connected to a major milestone: a star on the Walk of Fame. What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel Ritchie, “We are […]
Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]
Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new series in which the iconic premium gin brand teams up with a carefully curated selection of cultural voices to celebrate spectacular effort and mastery of craft. More than a campaign, this is a global movement, led by Sarah Jessica […]
Agency CCO and creative now to serve on BBDO global creative board One of Brazil’s largest advertising agencies, with 950-plus collaborators and over 30 national and international brands in its portfolio, AlmapBBDO is announcing changes to its partnership structure. Marco “Pernil” Giannelli, the agency’s CCO since 2022, has been made partner and will now also serve […]
Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and coproduced with Netflix’s creative team. This groundbreaking partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several […]
WWF-Brasil takes a lighthearted approach to raising awareness and donations for marine conservation Miguel and Elena are the perfect couple – the classic story, love at first sight. But Miguel is a fisherman, and with the oceans warming, he has to travel farther and farther to find fish. He goes so far, in fact, that he disappears. […]
With 96% of its menu free of artificial preservatives, coloring or scents, brand takes a provocative tone to highlight the quality of its ingredients Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to using as few artificial ingredients as possible – 96% of the menu is already free of […]
Supported by Brazilian celebrities such as Tatá Werneck, João Vicente de Castro and Gabriel Louchard, the initiative will include the largest genetic study to date of Caramelos and the founding of the Caramelo Kennel Club PEDIGREE®, the leading brand in dog food in Brazil and the world, is launching the campaign “Caramelo,” starring the so-called Caramelo mutt […]