Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen’s core values: delicious taste, the best natural ingredients, and health benefits.  The centerpiece of the campaign is a media first bespoke competition offering one lucky winner a dream garden makeover worth £25,000 […]

ALPEN Celebrates 50th Birthday With Brand Relaunch

£2million investment includes new TV creative

ALPEN Celebrates 50th Birthday With Brand Relaunch

Alpen, the UK’s number one muesli , is celebrating its 50 birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. Returning to TV for the first time in over four years, the […]