Alpha Bank transforms brand and retail experience with Pentagram and Dalziel & Pow
Alpha Bank has unveiled a major transformation of its brand and retail experience, combining a new identity created by Pentagram with a reimagined branch concept by global strategy and design studio Dalziel & Pow. Guided by the new brand vision, ‘Home of Personalised Progress’, the transformation marks a new chapter for the 147-year-old Greek financial […]