Alzheimer’s Society, with New Commercial Arts puts out tactical ‘Unmemorabilia’ ad for the Coronation to highlight statistic ‘1 in 3 people born today in the UK will develop dementia’
Alzheimer’s Society, and agency partner New Commercial Arts, highlighted the shocking statistic that 1 in 3 people born today will develop dementia in their lifetime through a tactical ad launching the day before the Coronation and running the bank holiday weekend on Press, OOH, Social. The creative leads with the arresting headline, ‘A day one […]