Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100, the first and only neoprene alternative wetsuit made from 100% certified natural rubber DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the […]

Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports

Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports

Ahead of the much-anticipated sports season, new campaign by AMV BBDO and Spark Foundry features hilarious ways Currys colleagues are keeping distractions away With the summer tournaments season looming, the UK’s largest tech retailer, Currys unveils a new campaign ensuring customers they will get the best tech advice amidst the football frenzy. Teaming up with […]

COPI uses raw sewage to smear the MPs who voted for it to continue being dumped in UK rivers

COPI uses raw sewage to smear the MPs who voted for it to continue being dumped in UK rivers

Using an unmissable font made out of excrement, the campaign petitions for the eradication of sewage from British waterways In a UK election year when the power of voter opinion is at its peak, creative industry alliance Central Office of Public Interest (COPI) are galvanising the public to help prevent sewage dumping once and for […]

Plenty encourages the nation to clean for each other

Plenty encourages the nation to clean for each other

In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]

The SHEBA® Brand Assembles Some of the Internet’s Most Famous Cats To Race Each Other In The Gravy Race

The SHEBA® Brand Assembles Some of the Internet’s Most Famous Cats To Race Each Other In The Gravy Race

To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]

REINTRODUCING: DECATHLON

REINTRODUCING: DECATHLON

Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]