Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands.

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics […]

Diversity media network Brand Advance extends partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network

Diversity media network Brand Advance extends partnership with Brand Metrics

Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video […]