· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’. · Communication is the top scoring behaviour among the best agencies – but trust has slipped. · Covid has changed the landscape and both agencies and clients have demonstrated resilience. · Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]