PUBLIC BROADCASTER ARTE ASKS RANDOM VIEWERS TO WRITE ITS FIRST EVER BRAND CAMPAIGN
KesselsKramer develops campaign for ARTE that’s made by the public ARTE is a public broadcaster. Made for the public, funded by the public. So, when developing ARTE’s very first brand campaign, it’s only logical to involve that very same public. In order to define the brand, KesselsKramer simply asked random ARTE viewers: “What is ARTE […]