To celebrate 17 years of partnership, the brand launches the tradition of the tournament’s first serve, to be made by Rafael Padilha, a talent unearthed through the bank-supported Rede Tênis Brasil project With a solid, long-lasting partnership of 17 years, Itaú Unibanco announces the renewal of its sponsorship contract for the Miami Open that will […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]