Just minutes from Dodger Stadium, an existing Habit restaurant has been reimagined as a Dodgers-inspired destination for fans In celebration of its official partnership with the Los Angeles Dodgers, Habit is stepping up to the plate with the debut of Dodgers x Habit Home Base, a newly reimagined Dodgers-inspired Habit located just minutes from Dodger Stadium at 2134 W. […]
The brand is making its largest paid media investment to date to support the campaign aimed at driving national brand awareness with its mascot, Octo, front and center. Bachan’s, the original Japanese Barbecue Sauce brand known for its bold flavors and cult following, is rolling out the biggest campaign in its history with “Look for […]
With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness Full-service creative agency Barrett Hofherr and media agency Exverus are drawing a line in the sand for Habit Burger & Grill. When it comes to freshness, there is no middle ground. You either Habit or you don’t. That’s […]
Veteran brand strategist and business operator joins the agency to expand offerings and drive growth Barrett Hofherr today announced the appointment of Kyle Duford as associate partner and director of Client Strategy & Services, further strengthening the agency’s strategic leadership as it continues to expand its full-service offering. Duford is a seasoned brand strategist and former executive creative director—most recently with […]
Independent creative agency Barrett Hofherr has been appointed by Bachan’s, makers of the Original Japanese Barbecue Sauce, to develop a brand campaign across paid, owned and earned marketing channels. Awarded in August 2025 after a competitive pitch, this marks Bachan’s first brand campaign work with an external creative agency. The campaign will aim to expand brand awareness and […]
Humorous TV Spots Showcase How Storage Can Help Clean Up Life’s Unexpected Twists Barrett Hofherr, the independent, full-service advertising agency, is breaking a major national advertising campaign for Extra Space Storage, the largest player in the self-storage industry, using humor to show how storage space can play an ideal role in helping clean up the unexpected […]
After clinching the top spot in three of USA TODAY 10Best rankings (Best Fast-Casual Restaurant, Best Side, and for the second year in a row ranked #1 for its Double Char Burger). Habit Burger & Grill has partnered with AOR Barrett Hofherr to build a 10-day, slow-burn, nationwide roast. The new campaign, “Winning Is A […]
The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]
Full-service creative agency Barrett Hofherr has launched a new national ad campaign for HotelTonight and Airbnb for the pair’s first-of-its-kind travel perk. The campaign shows how HotelTonight, the go-to mobile booking platform for incredible deals at top-rated hotels, and Airbnb, represent two ends of the same travel spectrum, complementing one another to provide overwhelming value for today’s […]
Full-service creative agency Barrett Hofherr is taking Habit Burger & Grill’s latest campaign to daring new extremes, proving that some burgers are worth going to great lengths for—by air, land, and sea. The campaign—designed to celebrate Habit’s recent number-one position on USA TODAY 10Best* Burger list—embraces the simple insight that while many people already love the brand, there are still plenty […]