Special Olympics Northern California (SONC) and full service advertising agency Barrett Hofherr are launching a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign will launch on June 23, in conjunction with the organization’s annual flagship event, the 2023 Summer […]
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM. Director […]
By: Kyle Tsuchiya – Senior Strategist , Barrett Hofherr Every Strategist Needs a Hobby Brand architectures, brief templates, perceptual maps… All essential tools for strategists like myself to have stockpiled in their personal Dropbox. But an equally imperative tool we don’t talk about enough is a hobby. Something to do besides sitting hunched over at […]
Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. A media, strategy and planning veteran […]
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr. The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt Hofherr as partner and chief strategy officer in 2021 and an expanded leadership […]