Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]

Olé team with Y&R Argentina to pay tribute to the best Argentinian basketball player ever, “Manu” Ginóbili

Olé team with Y&R Argentina to pay tribute to the best Argentinian basketball player ever, “Manu” Ginóbili

Emanuel “Manu” Ginóbili is the best Argentinian basketball player ever, to play for an NBA team. Over 16 years wearing the #20 shirt for the San Antonio Spurs, he has become a loved and respected idol, both in Texas and his native Argentina. Recently, “Manu” announced his retirement and the Spurs decided to retire his #20 […]

World Famous’ Bring ‘Em Back campaign looks to revive the Seattle Supersonics

World Famous’ Bring ‘Em Back campaign looks to revive the Seattle Supersonics

 It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]

NBA and SPOX.com expand digital partnership in Germany

NBA and SPOX.com expand digital partnership in Germany

The National Basketball Association (NBA) and premium sports website SPOX.com, part of Perform Media Deutschland GmbH, announced an expanded multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com, named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg, will offer fans […]

NBA launches first international ad push

NBA launches first international ad push

The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, “one game one love”, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first […]

Adidas Launch ‘Crazyquick’ Campaign

Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]