Saatchi & Saatchi launches first work for The National Basketball Association (NBA)

Saatchi & Saatchi launches first work for The National Basketball Association (NBA)

Saatchi & Saatchi UK has launched a new visual identity for the NBA, which features in Hoop Cities, a new eight part, in-language docuseries exploring the culture, history and connective power of basketball in Europe.   The dynamic visual identity uses the basketball court to frame the narrative, and leverages Saatchi & Saatchi’s conceptual design and […]

Jersey Swap for Tolerance: Serviceplan Campaign Team Up with German Basketball to Send a Clear Signal against Racism

Jersey Swap for Tolerance: Serviceplan Campaign Team Up with German Basketball to Send a Clear Signal against Racism

German Basketball Teams ‘White Wings’ and ‘Depant GIESSEN 46ers’ exchange jerseys in an anti-racist statement marking International Week Against Racism Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city […]

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]

Olé team with Y&R Argentina to pay tribute to the best Argentinian basketball player ever, “Manu” Ginóbili

Olé team with Y&R Argentina to pay tribute to the best Argentinian basketball player ever, “Manu” Ginóbili

Emanuel “Manu” Ginóbili is the best Argentinian basketball player ever, to play for an NBA team. Over 16 years wearing the #20 shirt for the San Antonio Spurs, he has become a loved and respected idol, both in Texas and his native Argentina. Recently, “Manu” announced his retirement and the Spurs decided to retire his #20 […]

World Famous’ Bring ‘Em Back campaign looks to revive the Seattle Supersonics

World Famous’ Bring ‘Em Back campaign looks to revive the Seattle Supersonics

 It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]

NBA and SPOX.com expand digital partnership in Germany

NBA and SPOX.com expand digital partnership in Germany

The National Basketball Association (NBA) and premium sports website SPOX.com, part of Perform Media Deutschland GmbH, announced an expanded multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com, named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg, will offer fans […]