Emanuel “Manu” Ginóbili is the best Argentinian basketball player ever, to play for an NBA team. Over 16 years wearing the #20 shirt for the San Antonio Spurs, he has become a loved and respected idol, both in Texas and his native Argentina.
Olé, the leading sports newspaper in Argentina, joined the tribute for the best Argentinian basketball player ever, by retiring page 20 of their October 17 edition, the same day the new NBA season kicked off.
Creative agency Y&R Argentina, devised the project for Olé.
Agency: Young & Rubicam Argentina
Advertiser: Olé – AGEA
Title: Page 20
CCO: Fernando Tchechenistky
Creative Directors: Juani Martínez Cima & Bruno Macri
Art Director: Juan Pedro Ferretti
Copywriter: Santiago Esposito
Interactive & Innovación Director: Agustín Porris
Executive Account Manager: Mariana Iesulauro
Account Director: Eugenia Hoursouripe
Account Executive: Alan Cruz Veracierto
Production chief: Luis Pompeo
Agency Producer: Juan Maidana & Santiago Ernesto
Production: Guillermo Paz
Voiceover: Marco Tiraboschi
Production company: Mamá Húngura
Executive production: Lisandro Ramos
Producer: Lisandro Ramos
Post-production & sound: Aldo Ferrari, Gonzalo Komel & Animation Machine
Responsible for the Client: María Eugenia Amadasi, Román Rebichini, Natalia González, Virginia Vaccarezza & Mauro Kogan
Source: Y&R Argentina