Sandvik Builds “The World’s First Useless EV” to Expose the Hidden Reality of Mining

Sandvik Builds “The World’s First Useless EV” to Expose the Hidden Reality of Mining

In an era where electric vehicles have become the ultimate symbol of a green future, global engineering group Sandvik, together with creative agency BBDO Nordics, launches eNimon – the world’s first electric car made entirely without metals or minerals originating from mining. The result is striking: a full-scale, transparent EV that cannot move, function, or […]

E.ON and BBDO Nordics use “nothing” to say everything about energy’s role in society

E.ON and BBDO Nordics use “nothing” to say everything about energy’s role in society

When your product is something people rarely think about unless it stops working, getting their attention can be a challenge. In Sweden, energy company E.ON and BBDO Nordics chose to embrace that fact – by briefly making everyday media behave as if the power had gone out. The campaign, called The Ad Break, highlights how dependent modern […]

Sweden revives ancient communication to change modern behavior

Sweden revives ancient communication to change modern behavior

Sweden’s City of Malmö and BBDO Nordics have reintroduced one of humanity’s oldest communication methods – the smoke signal – as a tool for behavioral change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into […]

Orwell’s 1984 becomes the world’s first double-bound book – a powerful protest against censorship

Orwell’s 1984 becomes the world’s first double-bound book – a powerful protest against censorship

To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the world’s first double-bound book: a special unreadable edition of George Orwell’s 1984. The book is bound shut on both sides. And thought it holds all the chapters in print, it can’t be opened. It can’t be read. But it’s impossible to ignore. “We wanted […]