The punch no one sees coming: Behind The Gloves and Brothers and Sisters launch campaign to define boxing’s 7th punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing. Now, the boxing not-for-profit Behind The Gloves and creative agency Brothers & Sisters are launching a new campaign that aims to define boxing’s mythical ‘7th punch’ – the punch no one sees coming. This […]