Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

By on    Advertising, Latest, Marketing, Media  

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

By on    Latest, Marketing, Media, Mobile  

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

Benefit Cosmetics is launching a social media campaign to support the relaunch and revamp of its range of concealers, Boi-ing. The campaign, created by socially-led creative agency We Are Social, taps into the theme of concealment by creating a microsite powered by social technology that will help consumers hide social media posts from the past. […]