Benenden Health teams up with Channel 4 to encourage Brits to check-in on their health

By on    Advertising, Latest, Marketing  

Healthcare provider Benenden Health and MediaCom North have launched an exclusive creative partnership with Channel 4.

Benenden Health teams up with Channel 4 to encourage Brits to check-in on their health

Benenden’s Time For A Check-in campaign encourages the nation to talk more openly about their health. It will feature Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke who will star in a 10-month, multiplatform creative campaign which launched this week with a TV ad during the […]

Benenden Health launches name change and first TV ad campaign in two years

By on    Advertising, Latest, Marketing  

Benenden Health launches name change and first TV ad campaign in two years

 Benenden, the mutual healthcare society, is relaunching with a new name and TV and press advertising campaign – its first in two years. The not-for-profit organisation based in York is adding the word ‘Health’ back into its name to create Benenden Health – underlining its core proposition as “The affordable alternative to health insurance”. […]