Best Brands Germany 2021: Winning brands convince consumers in the “New Normal”

• 18th Best Brands Award in Germany honouring the strongest brands of the year celebrated with virtual gala • Prizes awarded to Bosch Power Tools, Alnatura, Samsung and Amazon in four new, innovative categories • New award structure reflects trends in society and marketing • Lidewij Edelkoort with keynote at the digital event

Best Brands Germany 2021: Winning brands convince consumers in the “New Normal”

For the 18th time, the strongest brands of the year were honored with the Best Brand Award yesterday evening which is the only study-based brand award in Germany. In a new, revised award structure, Bosch Power Tools won “Best Brand Overall,” Alnatura was honored as “Best Brand Health & Wellbeing,” and Samsung as “Best Brand Consumer Electronics. Amazon received the award for […]