McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’ 

McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’

McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’
- New integrated campaign goes against category norms and takes a challenger brand approach to Veganuary - Developed in partnership with creative agency ELVIS

Birds Eye Green Cuisine Cuts Through January Noise With Cheeky “Stuff Veganuary” Campaign By ELVIS