Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]