Where’s the line between advertising awareness raising, and profiting from suffering?

By Hannah Johnson, Managing Director, London, Blue State

Where’s  the line between advertising awareness raising, and profiting from suffering?

Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to  encourage discussions […]